How to Return Customers to Abandoned Carts

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When working with abandoned carts, 20-40% of them can be removed using retargeting. The method is divided into several types, here are the two most common:

Trigger mailings. This is a technology for sending reminder letters at a certain interval after the user has abandoned the cart;
Targeted advertising“Deserters” are shown ads on the Internet and social networks reminding them of forgotten goods.
Abandoned carts are not always a result of negative emotions. The customer may suddenly be distracted from the purchase, see an interesting product at the wrong time. Sometimes he does not have a credit card nearby. Therefore, there is always a chance to stimulate him to finish what he started.

Sending abandoned cart emails
According to research, correctly and timely sent letters allow you to return singapore email list up to 40% of users who left abandoned carts. Once you set up a template for automatic mailings, you will increase your income by an average of 6-10%.

Important! To send emails, you must have the buyer's email. They can leave it when filling in the order fields or enter it in a field that will encourage them to do so. For example, to receive interesting offers, coupons, promotional codes, etc.

Text of the letter
We write the subject of the letter so that it is catchy and understandable. For example:

"Oops! You forgot something."
"Your basket misses you."
"It seems you forgot your goods with us."
The recipient should understand who the letter is from before opening it. To enhance the effect, you can add a call to action to the subject.

The Abandoned Carts trigger has the following email body requirements.