As every year, we look back: what stood out in 2017? Did the predictions come true? One of the most important trends we predicted for 2017 was that AI would become available to everyone. Not only for consumers – for them, AI and online communication were already quite normal – but also for companies. We can conclude that a lot south korea whatsapp number happened in that area in 2017.
More and more retailers have mobile platforms and chatbots that they use to follow the customer journey as carefully as possible and respond to it. Adidas recently introduced its adi-bot . And what do you think of WhatsApp? The most normal thing in the world among consumers, almost indispensable. The business world was still a bit behind in that respect. But in the past year, more and more retail companies have also discovered the advantages of it.
From transaction to relationship
Another nice trend that was predicted for 2017 and has also turned out reasonably well: the fact that we are now in the era of the customer. Retailers are well aware of this. How do we notice this? For example, because almost every retailer has loyalty programs, savings or discount campaigns to bind the customer for a long time. You see that retailers are getting better and better at responding to the needs and wishes of the customer.
Take DD Perks, Dunkin' Donuts ' mobile app rewards program . Designed to provide its customers with rich, personalized experiences by delivering strong content and relevant offers tailored to their individual preferences. Customers expect that. And it's possible because they get to know their customers better and better through the collected data. By using that data intelligently and analyzing it, you can achieve maximum effect. Retailers are increasingly realizing that you can give your turnover a significant boost this way.