But does this mean that Instagram’s offer

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All in less than a year! Pretty crazy, huh? And though I believe these are all radical decisions that could compromise their brand identity, they have good reasons to worry. TikTok became the most downloaded app of 2022. Also, it passed Youtube, Facebook and Instagram’s records for time spent in 2021, and it’s expected to grow up to 325% year over year. Globally, they have over 1 billion monthly active users, and it is expected to hit 1.5 billion by the end of 2022. As you can see, this is not easy to beat.


Is not relevant anymore? In my opinion, both platforms may share audiences, but users behave download free usa email database differently. And that’s the essence of social media! You don’t go to Facebook to share the same content you find on Instagram. Even as users, we follow different accounts depending on the platform. If I want a quick tutorial, I don’t go to YouTube anymore, I put a hashtag on TikTok and voilá! User behavior data must be the pillar of any strategic decision.



And hopefully, Instagram is considering that. What might be the impact of all these changes? All these changes in the platform leave many users in doubt. If Instagram’s objective is to improve the experience of content creators, how will these changes benefit them? Without a doubt, the adjustments in the video formats for Reels have complications. That’s why companies, brands, and creators will need to prepare to work with vertical video only. Pretty much anything that isn’t a Reel won’t fit on the deck (literally).