Map Out a Blueprint or Cold Calling Script

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Be friendly, relatable, and empathetic to their needs.
Use a confident tone of voice, and be sure of what you’re saying.
Know your product and the benefits it provides inside out before ever picking up the phone.
Research the person you’re calling beforehand.
Have a well-rehearsed opening line that naturally leads to a conversation.
Ask questions and practice active listening.
Understand your goal for the call and focus on achieving it quickly.
Get to the point of why you’re calling before you start selling.
Have an outline for how a successful call will go and follow it.
Don’t:

Be rude or self-serving in any way. It won't go well if the call is about you and not them.
Read robotically from your script. Reading out loud sounds incredibly boring compared to natural speech.
Sell too hard too soon. State why you’re calling and learn their pain points. Then, you can pitch the value of your solution around those pain points.
Expect to close the deal on the first cold call. It’s more reasonable to expect to book a longer discovery call than to close the deal.
Forget to log calls, notes, and follow-ups in your CRM.
Give up. Cold calling isn’t for the impatient. A never-give-up japan telegram data mentality is the only way to win more sales.
These tips are just the beginning. If you want to supercharge your cold-calling game, we’ll break down our cold-calling tips into actionable steps you can take before, during, and after the call. Use these next steps to build out a cold-calling process that works for you.

Before the Call: 13 Cold Calling Tips to Prepare For Success
Much of a successful cold call's work occurs before the call. Preparation, planning, and research are key. Like in sports, having a game plan is essential to winning the game.

1. Use Their Cell Phone Number
These days, many prospects work remotely or in a hybrid role. If a prospect has an office and mobile number, try the mobile number first. You have a higher chance of getting your call answered on a cell phone than the old-school office desk phone. They’ll always have their cell phone, but how often will they be at their desk?

Pro Tip: You can automate and accelerate your day-to-day phone outreach with the Power Dialer in Close's CRM. The Power Dialer calls through lead lists automatically, dialing a new phone number right after a call is completed, so you won’t waste time deciding which number to call next.