Above, you created a clear message: the offer and outcome you provide to your clients. While the personal details of each new potential client may change, your offering does not. So, create a template for the message you want to send, and simply change out the personal details as needed.
Pro Tip: In Close CRM, you can save as many email templates as you want, use template tags to automatically insert customer details, and even create a cold email workflow based on a series of templates. If you want to add a personal touch, all you have to do is pick a template, customize it, and send!
Close Email Templates
Step 6. Build a Follow-Up Strategy
Okay, you sent your email, now all you have to do is wait for the person to respond, right?
Every potential client is getting bombarded with emails in their inbox every day. They may not see your email, or they might see it and forget about it.
The point: just because someone didn’t respond to your first email, doesn’t mean they’re not interested in your offer. Which is why you need to follow up.
Your follow-up strategy and cadence will depend on nigeria telegram data who you’re reaching out to and what works best for you as a business owner, but you might try something like this:
Day 1: Email #1, a short email that states your offer and a clear call to action.
Day 3: Email #2, a one-sentence reply to see if they have any thoughts.
Day 6: Email #3, a brief email offering something of value (like an interesting article or statistic related to your coaching services).
Day 14: Email #4, a brief case study, and another clear call to action.
Day 20: Email #5, the break-up email. Make it clear this is the last time you’ll contact them, but you’re available if they decide they need your help.
With each email, you can provide something of value to the reader and restate your offer. At the end, a break-up email may be the last push they need to respond.