There are three main directions for optimizing the product range:
The first is related to the expansion of saudi arabia mobile number the product line. The introduction of additional positions is carried out to attract a fresh target audience and satisfy new requests from regular customers.
The second direction involves narrowing the range by removing poorly selling goods that take up space on display cases and in the company’s warehouses, but do not generate profit.
In the third case, we are talking about updating the product line. Individual products are replaced with improved analogues. For example, outdated smartphone models are replaced with newer ones.
To achieve maximum effect, owners of retail enterprises should develop a unified strategy for commercial activity. Before starting to form it, it is necessary to develop basic requirements for assessing categories of positions and their selection. To do this, it is necessary to clarify the tasks of each product group. It is necessary to determine the optimal sales volume by product categories and their share in the total number of positions sold.
Optimization of product range
It is also important to take into account the characteristics of the trading facility. In other words, it is necessary to determine what part of the shop windows or shelves should be allocated for each type of product. At the same time, it is necessary to remember the need to expand or reduce the range based on the characteristics of the trading platform.
It is unacceptable to classify goods solely on the basis of supplier requirements. The main criterion for optimizing the range is the needs of the target audience. At the same time, it is necessary to remember the interchangeability of products from the consumer's perspective.
In this context, a tool such as a set of purchasing initiatives (a category of products that can act as a substitute for existing goods) will be useful. We are talking about names that customers can switch to if the desired products are not available for sale. To form a set of purchasing initiatives, it is necessary to conduct a study of consumer behavioral characteristics based on preliminary collection of information for analysis.
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In order for the developed trading strategy to be successful, it is necessary to ensure the systematic development of the professional skills of employees. In order to form a real picture of the current state of affairs, the manager must receive large volumes of operational information and have the skills to process it. The implementation of appropriate software allows solving this problem, but you should not rely on it alone. For successful teamwork, it is necessary that all its participants understand the essence of the developed strategy. Managers of different levels should directly participate in communications with personnel.
Insufficient attention to training of specialists is one of the most common problems in the trade sector. Work on improving the qualifications of personnel will minimize the risks of erroneous decisions.
To analyze the quality level of the formed product range, it is necessary to study a number of indicators. For most trading companies, the scheme below will be quite suitable.