Why do you need retargeting audiences?

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Then, to show ads to people who are already interested, and not to everyone. If a user has previously interacted with your site or social network page, they have already passed the engagement stage. That is, it will be a little easier to redirect them to “warmer” levels of the sales funnel and get a purchase. Audiences help to form groups of such people who bring the desired conversions.

Creating an advertising campaign
In the same Facebook ADS, go to the “Ads” tab and click “Create”.

Creating an advertising campaign in Facebook ADS

First, select the goal of your advertising campaign. For retargeting, “Traffic” is usually set. Now proceed paraguay email list to the rest of the settings: choosing a currency, where to redirect the visitor, etc.

First, choose the goal of your advertising campaign

The next steps will be:

Specifying targeting parameters . Here you can set age, gender, etc. Please note that for a retargeting campaign, it is highly undesirable to set up detailed targeting. You risk cutting off a significant part of the audience.
Selecting placements and devices . Facebook has an option called "Automatic placements." When you select it, the system automatically selects the location for displaying ads to achieve maximum efficiency. If you want to select placements yourself, go to the editing section. When selecting a device for displaying ads, try to include impressions for both PCs and smartphones.
Advertising budget and display schedule . In your Facebook account, you can set up a daily budget that will be spent per day. There is also a choice of payment for the entire duration. You simply set a specific time frame when you want to display the ad, as well as the maximum budget that can be spent during this period. The system itself will distribute the amount so that it is enough for an effective advertising campaign.
Optimization of advertising costs . This option allows you to correctly distribute the budget taking into account the tasks you need to achieve. The social network has different optimization options. They depend on the goal previously set during setup. For example, for the "Traffic" goal, these are clicks on the link, landing page views, impressions, etc. If you have a wide target audience, choose clicks and landing page views.
The final step in setting up your ads is to define your bid strategy. If you have a limited budget for your ad campaign, check the box next to “Set a bid cap” and enter a specific amount. Try not to enter a bid that is too low, or you may end up with no ads showing.

The final settings include choosing a payment method, ad display schedule, delivery type. When everything is complete, click "Continue". Now you can specify the required ad format and start creating creative.