In our company, the technical condition of the resource is always checked comprehensively at the beginning of the project using a specially prepared checklist. After the problems were detected, the following work was performed:
canonical attributes have been configured on all pages of the site;
broken links fixed;
identified errors in forms have been corrected (login via Google or Facebook, when making a purchase, when sending an application from the contacts page).
In addition, an auto-generated sitemap in xml format was added, which increased visibility in search engines.
Stage 2. Development of the semantic core and expansion of the structure
Our specialists have done painstaking work on collecting norway email list key queries in the niche topic. We offer you an example of selected keys for one of the site pages.
Development of a semantic core
It was further suggested to expand the structure of the site by using filter pages taking into account product categories. For example, in addition to the manufacturer, color and material of manufacture, we recommended sorting products by the following criteria:
blankets - by size and by season;
mattresses - by height, level of firmness, etc.
Correction of technical defects
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