There are many software programs that help us create email marketing campaigns. Choosing the best email marketing tools is difficult and will depend on your specific needs, but a complete and very useful technological solution is Salesforce .
Salesforce is a cloud-based customer relationship management platform that brings together the needs of marketing, sales, customer service and e-commerce departments regarding their customers in a single platform. Focusing on the area of digital marketing , Salesforce's possibilities are endless: it allows us to segment our databases according to the degree of interest of the lead in our product, thus making our campaigns and actions more effective.
With Salesforce Customer 360 , for example, we live an omnichannel experience that connects the different Salesforce applications for sales (Commerce Cloud), Marketing (Marketing Cloud) and iceland phone number data customer service (Service Cloud), as well as other external apps. The result allows us to relate all the records of a person in the different systems to get to know them better. A practical example: we will know which items that have been saved in the “cart” of an e-commerce have not been purchased, and based on them, we can carry out email marketing actions that push towards that acquisition.
Another interesting Salesforce app for email marketing is Email Relay : an app to prevent your emails from reaching the Spam folder of your clients and potential customers, and thus ensure greater visibility for your campaigns. Email Relay also helps us avoid identity theft and phishing attacks, store copies of our emails and check that they are secure.
Email Connector is also very useful. It is as seemingly simple as linking all the accounts you use in your company to Salesforce to centralize all the data collected, files and management, thus optimizing time and resources. For these and many other options, Salesforce is a good choice for your email strategy.
In short, running an email marketing campaign is the quickest, easiest (and most likely the cheapest) way to reach your audience, create an impact on them and make them think positively about your brand . It's the first step to transform your actions into sales. And that's what we're looking for! Find out which email marketing is best for you and go for it.