One of the most common cases is the placement of promotional offers with discounts among the general assortment of goods. If a potential buyer is interested in buying at a reduced price, but is forced to look for such offers among all the content of the site, there is a high probability that he will get tired and go to competitors.
Average time spent on site and average number of pages viewed
These metrics are often underestimated by canada mobile number marketers and online store owners, who may consider them less important for assessing the effectiveness of a site. However, analyzing these metrics can provide valuable information and help optimize the site. For example, if users do not stay on the site for long, this may indicate problems with loading the site, which in turn leads to a decrease in traffic.
Average time spent on site and average number of pages viewed
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The time spent on the site and the number of pages viewed depend on the scale of your online project. For an online store with a limited assortment, customers can quickly make a choice, which leads to lower indicators. However, if your store offers thousands of products, users will need more time to find the desired product and they may view dozens of pages.
The average order size also plays an important role. When a customer makes purchases from only 1-2 items, they usually spend the minimum amount of time on the site.
Exit Page Analysis
Identifying the pages where users leave your online store allows you to make the necessary changes to reduce the loss of potential customers.
For example, users may abandon their purchase at the registration stage or because of high prices for goods. By identifying the most critical points of refusal, you can take steps to improve the situation. Most often, visitors leave the registration, shopping cart, and checkout pages.
It is very important to find the reasons why users close the resource. It is likely that they are not satisfied with the complex process of completing the purchase, so they prefer to look for another site where the process looks simpler.
Visitor Attraction Channels
The profitability of your business depends on the methods you use to attract customers. There are many different methods, but not all of them will be effective for your company. To understand which approaches work best, you need to try different types of advertising: search engine optimization in Yandex and Google, contextual advertising in Yandex.Direct and Google Ads, active management of groups in social networks, etc.
Visitor Attraction Channels
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Analyzing how well different customer acquisition channels work will help you understand which ones bring the most visitors to your site. It is worth increasing the budget for these successful channels. Those that do not lead to the desired result need to be improved. For example, SEO website promotion will become more effective if you work more on keywords.
Conversion rate
How do you know if your online store is effectively converting visitors into buyers? Check your website conversion rate and use A/B testing to evaluate your efforts. This will help you understand whether it’s worth implementing new ideas to increase conversion.
First, you need to focus on optimizing the key pages of your site:
product cards;
registration pages;
basket;
ordering process.
Try different options for the "Add to cart" button, registration form, display of product cards and methods of checkout (for example, in one click or several steps, with or without registration)