When you’re designing a piece of marketing content, you should always use clean russian email address and concise visuals to support your text. Airbnb is a good example of a brand using imagery to support its accommodation descriptions.
3. Offer your content in a choice of formats
One of the most effective ways of making your digital marketing content is to offer it in a range of formats. Doing so will ensure your consumers can access what you have to offer in a way they feel most comfortable.
Here are some formats to consider:
Audio reading or transcription features that narrate your text and offer audio prompts as your consumers browse through your content
Fully descrip
tive subtitles for any form of video or animated visual content, like Mayoclinic’s informational videos, complete with embedded subtitles and video transcripts:
Screenshot from Mayoclinic video
Extra pieces of user experience (UX) or microcopy that offers practical prompts or descriptions as you hover over every design element (buttons, text, imagery, input boxes, etc.). This can provide clear advice on how to navigate your way through the page. Mayoclinic, for example, offers its users an interactive on-page keyboard to make it easier for its users to search