Check your campaign’s performanceOnce you start

[fathema022796]

Check out this resource for more ideas on creating media-rich messages.And if you’re using a chatbot, consider creating your conversations with a platform like Landbot. It makes the design process simple with a drag-and-drop interface, so there’s no need for coding. You can even submit message templates for WhatsApp’s approval from the Landbot app.6Person walking down the street wearing a jean jacket, black beanie, and backpack. They are looking at their phone and reading a WhatsApp marketing message. sending marketing messages, track your WhatsApp campaign performance to determine what’s working and where you can improve.

Track metrics that are tied to your campaign’s goals. For example, you Belize whatsapp list might measure the number of users reached for a lead generation message. Along with gauging your objective, monitor your WhatsApp campaign costs and revenue to show your campaign’s value.Marketing teams often track these metrics to gauge their WhatsApp campaign goals and returns:People reachedQualified leadsCost per qualified leadConversionsIncrease in marketing databaseCost per conversionSalesROIWhatsApp only tracks a few basic metrics on it’s own. To really monitor your campaign’s performance you’ll need to leverage the Conversions API which helps connect your marketing data to Meta’s platforms. This will require either in-house developer resources or a third-party solution to implement.

Person walking through office wearing a red sweater. They are carrying a laptop while reading a WhatsApp marketing message on phone.Test, iterate, repeatYou can’t read shoppers’ minds, but you can figure out what marketing resonates with your audience by experimenting with your WhatsApp messages. Use your reporting in the last section to hypothesize which campaign adjustments would lead to performance improvements. Then, A/B test these ideas by comparing campaigns with the variation to the control version of the message.The general steps for A/B testing are:Decide which campaign message you’d like to test and which factor you’ll change, like a call-to-action or an image.