Transparency as a fundamental factor in CSR management
The Coordinator of the Official University Master's Degree in Corporate Responsibility at Bureau Veritas Centro Universitario , Alberto Cuervo, talks to us in this post about the importance of transparency in CSR management.
Today, all organizations value Social Responsibility as a strategic value for them, which allows them to achieve the necessary competitive advantages .
For this reason, Corporate Social Responsibility is facebook data considered a business organization model based on doing things well , and which reinforces the value of the product or service offered by the company.
Why is CSR given such importance?
The real reason for the rise of CSR is that every company needs to incorporate social, labour and environmental concerns into its business strategy in order to:
Strengthen your business culture .
Improve your corporate image .
Strengthen your business strategy .
A company must provide truthful, relevant and transparent information about its management and its financial and operational results.
The policies developed in this field must be guided by two fundamental actions in organizations: on the one hand, the convenience of increasing the transparency of information , opening access to information to all members of the organization and ensuring that employees are a fundamental part of the entire process, which will improve the work environment.
But in our day-to-day management of an organization's CSR, a key concept always ends up emerging: transparency , which contributes to improving its practices and behavior, and allows companies and third parties to quantify the results obtained.
UNE Standard 165010 states that transparency means "facilitating interest groups' access to internal information that is relevant and legitimate in each case."
A useful method to ensure transparency and facilitate a real and credible comparative evaluation is to establish reference parameters, which allow to measure and compare the results of companies in the social and environmental field , and which are the main tools to generate transparency, such as:
Business information models that reflect the triple economic, social and environmental dimensions.
Sustainability or Corporate Social Responsibility Reports .
Information aimed at all stakeholders , not just shareholders and financial analysts.
The question often arises as to which areas of action a company should integrate when carrying out its social action to promote transparency.