Instagram Metrics That Are Important to Analyze

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To effectively promote a page on a social network, you need to understand metrics not just as static numbers (number of subscribers, likes, reposts and comments), but consider them as a percentage with other indicators in relation to a time period, and compare data.

Audience reach

If this indicator is low, you need to work on it: organize activities, contests, launch retargeting. What's the point of having thousands of followers when they don't even see the publications of the page they subscribe to?

Engagement rate

This indicator is especially important when choosing a blog for ecuador email list advertising cooperation. If the account engagement rate is high, it means that its audience is loyal and actively responds to the content posted. The higher the engagement, the greater the percentage of subscribers will see posts from such a page in their feed.

Increase in subscribers and subscriptions

The subscription growth chart should not be too unstable. This may raise suspicions in Instagram algorithms regarding the quality of subscriptions. Ideally, it should be relatively stable, the audience grows gradually. Sharp jumps in the number of subscribers (spikes and dips) may indicate possible audience manipulation. Sometimes they are associated with contests and giveaways in order to attract people.

Audience distribution

Studying these statistics will help you understand the overall profile of your subscriber. The distribution metric should be taken into account when launching an advertisement for a product designed for a narrow audience.