Messages are delivered quickly and have high readability rates. For example, SMS open rate can reach 98%. Almost 90% of messages from the mailing list are opened within 3-5 seconds. This is the “closest” communication channel to a person;
SMS mailings integrate perfectly with websites, CRM systems, and any other marketing tools and channels;
SMS messages are delivered to both new and all old phone models;
no internet channel required (even a weak GSM signal is sufficient);
SMS can be used to send technical (notifications, reports, order status information, etc.) and advertising messages;
Like many other messages, SMS can be personalized;
The SMS channel can be used together with any other communication channels (in parallel or in addition);
the sender's number can be replaced with a short kazakhstan phone number data and memorable one, like 900, or a capacious symbolic name - for better recognition (so that SMS messages do not come from unknown numbers);
The phone numbers you collect during registration can be used for many other tasks: direct calls, messaging in messengers, social networks, etc.;
unsubscribing from SMS mailings is much more difficult than from various types of other electronic messages. In most cases, a personal appeal from the client to the SMS operator or writing a paper application is required.;
Many mobile operators (and, accordingly, SMS mailing services that have an official partnership agreement with them) allow precise targeting of SMS mailings. For example, sending can be done only in a certain city or based on gender, age, income level, etc. For example, Megafon provides selection by almost 50 different criteria, including such as the occurrence of certain events (visiting certain sites, dialing competitors' numbers, etc.).