Metaverse growth is slow but brands will still play

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hasanhossain
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Joined: Sun Dec 22, 2024 6:43 am

Metaverse growth is slow but brands will still play

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The metaverse caused a stir in 2022 and will continue to in the coming years, but growth has been slower than expected as profits plummet and costs mount.

Despite this, Alison Battisby believes brands will start to think about wha saudi arabia phone number t their strategy is for this new era of immersive virtual communication world in 2023.

“One of the biggest telltale signs (of a new chapter in social technology) is Meta's commitment to the metaverse, and how they are going full guns blazing towards building these virtual domains and existences. It’s gonna take years to change people's behaviors and get used to this new offering but that doesn't mean we're not going to see some interesting innovation in the space.”

“Nike recently announced that they are going to allow people to design their own trainers, and sell those or wear them in the metaverse. I think next year we'll see a lot of big brands make a commitment towards the metaverse,” concludes Battisby.

Read ‘What

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igital Marketing Skills Do You Need for Web 3.0 and The Metaverse?’ to find out more.

2023 Marketing Trends Wrap-up
2023 is going to be an exciting and challenging year for marketers! External circumstances mean that brands need to think carefully about their messaging to engage their audiences and align with creators and influencers that have the same values.
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