Micro-markup is auxiliary data for better "readability" of website pages by search engines and, consequently, accelerated indexing. The process is implemented by using special attributes in the code of website pages.
In case of local promotion, the required markup type is Schema.org “Local Business”.
Optimize content for queries
The content of your resource has a huge weight in promotion of any type, and local SEO is no exception. Speaking about text content, we note that you need to take care of the compliance with the previously selected semantics and correctly placed keys on the pages of the site. In addition, the content should be:
concrete - the modern rhythm and algorithms of actions on uruguay email list the Internet are merciless to boring, irrelevant texts written only for the sake of keywords;
useful – bring real benefit to your visitors. Don’t let them drown in the “water” of content. Provide what they came for;
complete – provide comprehensive information that meets the customer’s request.
Analyze the search results, look for the golden mean specifically for your niche. Depending on the topic, the optimal text size is “felt out”: longread, mini-posts, etc. At the same time, remember that letter content is, first of all, content. Skillfully balance between these criteria, setting proportions so as not to lose the quality of the content.
The expertise of the author and the texts he or she creates also provides a ranking bonus. In addition, this is a great way to add sympathy from users and, as a result, influence the quantitative conversion rates.
Implementation of micro-markup
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