Door-to-door leafleting approved with flying colours by more than half of consumers door to door leafleting In a recent survey commissioned by RGR Comunicazione Marketing , very comforting singapore area code results emerged regarding door-to-door leafleting. Below I report some data from the research conducted on approximately 2000 sample families: Once they receive the flyer (from supermarkets or electronics stores), almost 50% browse it most of the time , while only about 20% rarely or never browse it. always the same type of flyers, they remain at home for at least a week in over 30% of families To the question: “ How do you prefer to be informed about products on promotion? ” the answers were: receive a paper flyer (52.
5%) search the web for a digital flyer (16%) receive a digital flyer by email (5.7%) And finally, another interesting question: “ Why do you think the flyer is useful? ”: To find out if it is possible to save on the products I am interested in at a given time (83%) Because sometimes it informs me of products I didn't think I needed (76%) To find out if , even on products I am not interested in at the moment (75%) For information (opening hours, ways to have groceries delivered to your home, purchase remotely and collect groceries in store, etc.) (48%) According to Leonardo Ristori of RGR Comunicazione, the apparent dilemma of paper or web actually makes no sense: “A second frontier with great possibilities is the integration of the flyer's contents with other competing media, in the positive sense of “running with” and not “against”, because in communication what counts are pressure and multi-channel repetitiveness, for which the flyer confirms itself as the backbone ” .