Anthony Scarcella, research director for IDC's worldwide quarterly

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Preliminary smartphone shipment data was released by IDC. IDC Research Director Nabila Popal said that she has never seen holiday quarter shipments lower than the previous quarter. “ Weaker demand and high inventories forced suppliers to cut shipments sharply. Heavy sales and promotions during the quarter helped deplete existing inventory rather than drive shipment growth. Suppliers are becoming increasingly cautious in their shipments and planning, shifting their focus romania cell phone number list to profitability. Even Apple, which had seemed invulnerable until now, suffered a setback in its supply chain due to unexpected quarantines at key factories in China. This holiday quarter tells us that rising inflation and macroeconomic concerns continue to hold back consumer spending even more than expected, pushing back any possible recovery until late 2023 , ” she said.

mobile phone tracker, noted that with 2022 expected to decline more than 11% year-over-year, 2023 will be a year of caution as vendors rethink their device portfolios and channels think twice about buying excess inventory. " On a positive note, however, consumers may find even more generous trade-in offers and promotions continuing into 2023 as the market looks for new ways to upgrade and sell more devices, especially high-end models , " Scarcella said.

According to Eldar Murtazin, a leading analyst at Mobile Research Group, Russia is experiencing roughly the same trends as the world, except that the Russian market was shocked by the attempted trade blockade by other countries. " This happened in March and April 2022, when deliveries were small and the market dropped noticeably. For example, deliveries in April 2022 were 75% lower than in April 2021. Plus, activity fell sharply during the partial mobilization. Due to this, deliveries in 2022 fell significantly year -on-year: 32.5 million smartphones were delivered in 2021, and 26.5 million in 2022. In 2023, the situation stabilized, and there is a slight increase. Perhaps the figure for the year will be 27.5 million units , " the analyst suggests . According to him, the Russian smartphone market remains the largest in Europe, so the trends are the same as around the world.

" People buy devices for a longer period and are ready to pay more. Even against the background of a decrease in the share of iPhone and Samsung flagships, the average bill is growing due to the fact that the average price of the device is increasing , and the budget segment up to 10 thousand rubles is falling , " explained Eldar Murtazin.