Kodak blockchain pass on
Blockchain for photos
A digital photo is a file. And so it is exposed to the dangers of the internet of information, the total free market that has the image that only the stupid pay.
But what would happen if you make a unique copy of a digital photo, like a numbered silkscreen. It is certainly possible to apply a unique ID token to a photo, which changes the photo from information (freely copyable) to an asset (to signal and prevent double spent). In other words, when you copy a photo, you assign it a new number – just like with a limited edition of a silkscreen.
Moral of the above: if you are able to assign a unique tag to a file (numbered edition), then it can start to behave like an asset. Think of photos, music, but also contracts, quotes. And then you need a mechanism that organizes trust, the distribution of funds, the prevention of double spent. And then we say blockchain.
KodakOne
Press release from last week. Kodak (yes, it still exists) and WENN Digital announce KODAKOne, a platform that manages the rights for photographers. It uses blockchain technology. There will be a real crypto-KODAKCoin. In a few days, the price of Kodak (KODK, from 3.10 to 10.7) tripled.
And then I imagine the Kodak boardroom at the australia whatsapp number end of 2017. Someone still had the statement ' We didn't do anything wrong, but somehow we lost ' fresh in mind. 'That lethargy won't happen to us again.' (lethargy: pathological lethargy accompanied by dullness and mental inertia).
'We were already asleep at the dawn of digital photography. We acquired oFoto in 2001. In 2008 we had 60 million users and billions of photos. Why didn't we call it Kodagram or Kodabook or Kodachat? A platform where people share memories, tell stories, pass on status to each other, refer to news. Why didn't we do that?'
'Why did we sell oFoto to Shutterfly for a mere $24 million just before we went bankrupt in 2012? Gentlemen,' (I'm sure it's all gentlemen, still), 'we all know by now that same month Facebook bought Instagram for $1 billion. I say $1 billion. Instagram had 13 employees. It was a year and a half old! Well, it's 2018 now, we won't let it happen a third time.
We are going into BLOCKCHAIN.'
This must have been something like this.
Drawing: Sterre Steins Bisschop
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