Google considers both bounce rate and dwell time as indicators of content relevance and user satisfaction. Pages with lower bounce rates and longer dwell times are more
How to optimize
Improve content quality : Provide informative, engaging, and relevant content that responds to user intent.
Make it easy to read : Use clear headings, bullet points, and short paragraphs to make content easily digestible.
Include multimedia elements : Incorporate images, videos and infographics to enrich the user experience.
Internal links : Guide users to related content within your buy email lists australia site to increase engagement and reduce bounce rates.
Optimize page loading speed : Slow pages frustrate users, leading to higher bounce rates. Use tools like Google PageSpeed Insights to improve loading times.
2. Using scroll-triggered actions (reducing abandonment rates)
What are scroll-triggered actions?
Scroll-triggered actions are interactive elements that appear when users scroll down a page. They can include:
Content Reveal : Gradually reveal content to maintain interest.
Calls to Action (CTA) : Encourage users to subscribe, download, or explore more content.
Interactive elements : Quizzes, surveys or animations that engage users.
Impact on SEO
By engaging users and encouraging deeper engagement, scroll-triggered actions can reduce bounce rates and increase session duration, both of which positively impact SEO.