Gillette Business Model Canvas
The Gilet Business Model can be explained below Business Model Canvas :
Gillette Business Model Canvas - Gillette Business Model
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Gillette Customer Segments
Gillette's customer segments are;
Individual : People in this sector include men, women, professionals and young adults who use the products for their care;
Small and Medium Businesses: Gillette also has small and medium sized businesses as customers, although its primary customer base is individual consumers who purchase its products for personal use. It works with retailers and distributors around the world, who can be classified as small or medium sized businesses;
Retailers : Gillette has retailers such as Target, Walmart, etc., who in turn distribute the products to consumers;
Large Companies : Gillette has large companies such as hotels, airlines and hospitals as customers. These entities purchase Gillette products in bulk to supply to their customers or employees as part of their facilities or services.
Gillette Value Propositions
Gillette's value propositions consist of:
Quality: Gillette strives to create high-quality shaving products that are suitable for all consumers, regardless of age or status. It does this through research and development, quality control, customer feedback and sustainability;
comfortability : Gillette ensures that all consumers can use the product comfortably, thanks to various research methods and advanced blade technology and lubricating glasses that contain aloe vera and vitamin E for soothing and moisturizing effects. They also have ergonomic handles, making the razors comfortable to hold and easy to maneuver. Gillette also offers a range of blade options, including two, three, four or five blades, to suit different skin types and preferences.
Value proposition for private individuals:
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