5 Questions for Case Study Development

[DonalCerry]

A case study is a success story about the work you’ve done or the impact your product has had on a customer.


They’re typically content leveraged during the hong kong cell phone number data decision stage of the buyer’s journey to support why a prospect should choose your company over competitors.

“Case studies help build trust with your prospects,” New Breed’s Head of Demand Generation Guido Bartolacci says. “They help people understand that you’re actually capable of doing or delivering what you say you’re going to do or deliver.”

Without a concrete example, it can be hard for prospects to visualize the impact your solution will have on them or believe that your solution will work the way you say it will.

“A case study shows someone a clear, grounded example of the work you’ve described during the sales process,” Guido says.