Think differently, achieve different results

[suchona.kani.z]

Due to the pandemic and warlike circumstances, there have been enormous changes in the market in the recent past. For many market participants, this still means restrictions in sales and turnover. However, some companies have been able to use the changed situation to their advantage.

Other companies have not only reacted, but have consciously and successfully tried to change their own market. For example, the sportswear manufacturer Nike achieved enormous success with a different perspective. A simple accessory became a high-tech product. A small company became a corporation with billions in profits that currently dominates the market.

The Dassler brothers, who are considered pioneers in the manufacture of sporting goods, deliberately engaged in sports marketing with their brands adidas and Puma by using top athletes as advertising vehicles. Phil Knight, co-founder and long-time CEO of Nike, perfected this move and often helped his products achieve cult status. With a simple sports shoe, he was bulgaria consumer email list instrumental in creating a completely new lifestyle industry.

Always think differently
At the beginning of the 1990s, Nike's growth slowed. Basketball, a sure-fire sales guarantor, lost popularity. Jogging became the next boom. And so Phil Knight set about expanding shoe production to include sportswear. As a strategist, he recognized the trend and aligned his company with it.

So we can learn something about strategy from Nike. It is clear that Phil Knight understood his market, his customers and his non-customers differently and better than the entire industry.

Conclusion
Success is no coincidence and so it pays to work continuously on your own strategy and therefore on your company. Recognizing trends is just as important as observing the market and looking at other industries. The strategy is an evolutionary process. And the following target points have proven to be the most important:


Our contribution
Because success is not a coincidence but depends on making the right decisions, we support you in your decision-making questions regarding organizational management.