Knowing the e-commerce trends of 2024 can help you plan better and prepare for the new challenges ahead.
Veronica Barberena
Veronica Barberena
January 3, 2024 — 8 minutes reading time
e-Commerce trends 2024
Photo by @Bench Accounting on Unsplash
Many businesses offer a great product, which is essential, but not enough to create a positive shopping experience around their products. And a big part of this has to do with adopting and implementing effective paraguay mobile numbers list the latest e-commerce trends in our business.
Today I share with you some of the e-Commerce trends for 2024:
1. Artificial intelligence for personalization
Artificial intelligence (AI) simulates human intelligence using computing and big data. For e-commerce purposes, you can train AI to adapt to consumer behavior, resulting in more accurate and valuable insights.
One of the main areas where you can implement AI is personalization.
Personalization is about tailoring a user’s experience based on what you’ve learned about them. 80% of consumers are more likely to become repeat buyers if a company offers a personalized shopping experience.
Overall, the future of AI in the e-commerce landscape is bright. By 2027, the global AI market is projected to reach $407 billion, a dramatic increase from $86.9 billion in 2022. Another study reveals that 91.5% of leading brands and companies are investing in AI on an ongoing basis.
2. Short-Format Videos
Short-form videos have taken the social media world by storm, and platforms like TikTok have become new channels for promoting businesses.
If you decide to get started with TikTok in 2024, here’s a key tip: don’t be too promotional. TikTok users are pretty good at distinguishing a promotional video from an organic one. Try to tailor your content by taking advantage of trends in music, effects, and video concepts.
3. Direct messages (DM) for customer service
Customer service has been and always will be essential to every business. Problems with products or services can drive away existing customers and potential buyers. Ultimately, a business is responsible for providing quality support.
81% of customers believe a positive support experience encourages repeat purchases. Response time is essential, with 60% of customers agreeing that 10 minutes or less is the benchmark for an immediate response time.
Most customers want to be served individually. That's why this 1-to-1 relationship is important. On channels like Instagram, more and more people are communicating via direct messages. It's almost like a chat. This reflects a broader trend in the world of e-commerce.
According to HubSpot, 19% of consumers contacted customer service via direct message in the past 3 months, up 45% from 2022.
You’ll need a more diverse customer service strategy, one that spans multiple platforms. Ignoring or delaying responses on channels like Instagram or X could lead to lost sales or decreased customer satisfaction.