Before we dive into what is known as the social media plan, it is worth carrying out an analysis of the product, the sector and the competition . This preliminary step is, in itself, already an important part of the best social media plan for your business. Knowing where the business is, what the sector is doing, and what the situation of the competition is, helps to establish objectives and design the strategy.
Where do we want to go?
It is not about putting doors to growth, but about honduras email list setting objectives. Objectives that can be measured or not (Download HERE the template to set SMART objectives).
The quantifiable ones:
Grow the user community by establishing numbers for the audience you want to reach on different networks.
Generate traffic. This will be quantifiable in statistics and can be translated into interactions, purchases, sharing content, etc.
Increase sales: Related to the previous section. You don't sell directly on the networks, but effective work can be very efficient in the numbers on the bottom line.
The, in principle, non-quantifiable:
Promote and facilitate customer service.
Generate engagement.
Increase visibility.
Evaluate past sales: carrying out a study on past sales will not only guide us on the possible future trends of our company, but will also allow us to find errors from which we must learn so that they are not repeated. By eliminating these errors, we will increase sales. Strengthening online reputation. Improve SEO positioning.
How are we? How are the others?
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