The objective is to give a Customer-Centric sense to any department or person who does not work directly in front of the client.
We thus arrive at the most artistic moment: mapping and does thailand use telegram understanding the steps that the client or Buyer Persona takes in their way of solving problems and contacting your brand, product or people.
Understanding which moments are the most important for him, as we will see in the example, too.
We finally have a picture of reality. Now we design an experience that is “desired” by the reality.
Up to this point everything sounds very linear and even simple, but the reality is that we have only just begun.
Getting results requires a methodology for measuring and making specific decisions.
Therefore, designing a good Customer VoC (VOC) system should be the next step.