Align the marketing and sales team thanks to account-based marketing

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Marketing and sales alignment is essential in the B2B sector. The line that marked the separation between both departments and the task of attracting and keeping users within the sales funnel no longer exists.



Focusing on attracting, converting and retaining a specific company (account) , known as account-based marketing (ABM), involves encouraging marketing and sales departments to ecuador email list collaborate by turning the traditional sales funnel on its head.



ABM proposes an approach to the user in which the solution they are looking for and that the company can provide is presented directly to them . The marketing and sales teams decide which points make B2B leads opt for the company and jointly plan how to present a personalized solution adapted to each account.



This way, you can achieve higher performance and increase the chances of converting qualified B2B leads.


2. Reach the hearts of audiences with a good content strategy
B2B buyers consume a large amount of content related to the product they intend to purchase before deciding to buy. That's why a good content strategy is key to influencing the purchasing decision in our favor .



Effective content and a planned strategy must go beyond offering information and news about the company. The key to success is to build a connection with users and generate trust by solving their problems and, at the same time, giving credibility to the brand .