The Internet can be a very cruel environment

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The more anonymity a social network or a specialized forum allows, the more exposed a brand is to criticism. Who doesn't like to hear a kind word from time to time? Of course, we all like to see ourselves in the mirror, but it is worth assuming that negative opinions are often more useful for a company than positive ones .

A good online monitoring and active cambodia email list listening strategy must be able to help a brand meet most of these seven objectives :

Improving the product or service . In an ideal world, this would be the first goal of any active listening strategy. What is working and what is not? The goal is to detect potential problems and find solutions. It is still a way to improve feedback and complement customer service.
Correcting false information . We are all familiar with unconfirmed rumours that are rampant on the Internet and social media. Hoaxes often go further than subsequent clarifications, but a timely response always helps to minimise the damage.

Detection of crisis outbreaks or situations . There is a huge amount of literature on crisis management and no one has yet questioned the importance of an early warning to manage the problem from its roots.

Detecting opinion leaders (or influencers , as they are often called in technical terminology).
Measuring the reach and degree of impact of a brand's messages, especially in specific actions and campaigns .
Analysis of the competition and its online strategy.
Study of the sector and detection of market opportunities.