The layout selector is installed by the developers.

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Next, we will tell you how to reduce costs in the current conditions.

9 tips on how to reduce advertising costs for builders and developers
Tip 1: Qualify leads and personalize communications
Ideal communication is when each user receives a unique, relevant offer. This is what most companies are currently striving for.

To make relevant offers, you need to qualify leads, that is, find out the user’s needs before the first contact with the manager.

Leads can be qualified manually using the contact center or automatically using the tools on the website:

mortgage calculator,
layout selector,
quizzes and lead bots.
Let's look at the pros and cons of each option with Nikita Kalashnikov, founder of the DataFuel agency.

The contact center is a common way of qualification. Managers determine user needs qualitatively, but maintaining a staff of specialists is quite expensive. In addition, manual qualification takes a lot of time.

Mortgage calculator . You can embed this tool on your website: when a user enters data, it is transferred to their card in the CRM. The manager uses this information to select suitable options.

The mortgage calculator is installed on the site by developers. Therefore, it is worth setting aside time and budget for this.

Floor plan selector. Another tool that can be added to the site. The user enters the parameters of the apartment, this data is transferred to his card in the CRM and helps the manager select relevant objects.


Pop-up quizzes and lead bots. These are proactive tools that are triggered by a trigger event. For example, a user has spent 2 minutes on the site, is trying to leave the site, or came from certain advertising campaigns.

A pop-up is a pop-up window that can be displayed on top of the usa email list content or on the side so as not to distract the user from exploring the site.

A lead bot is a bot that automatically appears on a site from the chat icon for users.

Quizzes and lead bots ask the user questions and transfer the answers to their card in the CRM. For example:

budget;
the purpose of the purchase is to improve your living conditions or to invest;
number of rooms - studio, one-room, two-room, three-room;
What is important when choosing an apartment is the area and infrastructure.
Quizzes and lead bots can be installed without a developer: you need to add the code of the service that provides pop-ups and chat bots to the site. If you need to change something, you can easily do it yourself in your personal account of the service. This is the fastest, most convenient and cost-effective option for automatic qualification on the site.