Infrastructure
This element is necessary for the usa phone list enterprise to produce a product that has value for the target audience.
The infrastructure includes the main areas of the company's activities that are aimed at creating such value. In other words, we are talking about the key business processes of the upper level of abstraction. Here are the main human, intellectual and material resources used to create the value of the product, as well as the partners involved in solving this problem (suppliers, marketers, landlords, etc.).
Value Proposition
We are talking about products that distinguish a specific enterprise from its competitors. In addition, such goods or services create value for consumers. It is necessary to separate the company's additional products from the main ones, which ensure the favorable positioning of the enterprise in the market.
The attached goods and services can be included in the USP (unique selling proposition). For example, "delivery within 30 minutes", "parking with video surveillance for visitors", "use of reliable components", etc.
Having a USP is an important point in the context of Product Ownership, marketing policy and advantageous positioning against competitors. However, it is only an addition to the main product of the enterprise, which is the key value offered to the consumer. The main goods and services are created through business processes, which are elements of the value chain.
Consumers
Customers interested in the services or goods of an enterprise are its target audience and the end buyers of the product.
Value Proposition
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Consumers are divided into separate groups, with representatives of which the company can build relationships aimed at the implementation of values in different ways. For example, these can be niche or premium segments, mass-market, etc. Separate blocks of customer acquisition channels and sales organization are also distinguished.
In the second case, we are talking about methods of generating leads and forming product delivery channels that meet the needs of different segments of the target audience in terms of cost, speed, and efficiency. The category of customer relations by methods of attracting them also includes methods of retaining them. For example, providing a personal consultant with the possibility of personal communication via mobile communications, via messenger, in the company's office, etc. Here, various methods can be used that involve consumers in the process of value formation (for example, users creating content on social networks).
Finance
This group describes the sources of income and the structure of business expenses (investments, variable and fixed costs). The channels for obtaining profit are determined based on the business model used. In addition, sources of income may differ for different products and target audience segments: sales, rent, license, mediation, advertising promotion, etc.
After compiling a description of the company using the "business model canvas" method, an understanding of the main product of the business and the areas of activity for its creation appears. Further, in order to reveal what exactly the main goods or services are and how the value offered to consumers will be created, it is necessary to use another tool, which is what our material is devoted to. We are talking about the "value creation chain" - VCC.