The role of the designer is evolving towards a more strategic and results-oriented approach. While AI can create visually appealing interfaces, human designers excel at creativity, empathy and complex problem-solving.
Steve Jobs summed it up perfectly:
“Design is not just how it looks or how it feels, it’s how it works.”
The change of focus in this regard is key:
Less emphasis on aesthetics and more on functionality.
Increasing importance of defining success metrics, leads for commercial real estate understanding user needs and solving real problems.
Developing skills in business analysis and creative thinking to connect design and business objectives.
Designers who bring strategic value will be the most sought after, especially in a market where basic solutions are generated by AI.
3. How to prepare for constant AI designs
The key will be adaptability. You have to evolve and acquire skills that make you essential to your teams. Here are some recommendations:
Integrate AI into your daily process: Get familiar with tools that optimize tasks and improve productivity.
Strengthen analytics and empathy: Deeply understand users and connect their needs to business objectives.
F ocus on results: Prioritize meaningful solutions over visual perfection.
Conclusion
2025 will be a year of great change, but also of opportunity. AI is transforming UX/UI design, freeing up designers to focus on more strategic and creative tasks. Those who embrace innovation and adapt to new tools will be best positioned to lead this new era of design.
Are you ready for this future? The time to evolve is now.