You can use the financing to:
cover the costs of participation in trade fairs or conferences (e.g. costs of setting up a stand, transport, staff travel),
cover business travel expenses of staff participating in trade missions abroad (e.g. transportation, accommodation, subsistence allowances),
External services related to participation in trade fairs, trade missions abroad and international economic missions,
services and fees related to the protection (and defense) of industrial property rights,
consulting services for the internationalization of your product.
Internationalization of SMEs: how to approach it?
This is a question that many small and medium-sized businesses ask themselves when they think about expanding into international markets. In today's globalized world, internationalization can be the key to success, but it requires the right approach and strategy. Therefore, we will look at step by step how SMEs can successfully develop their business abroad, avoiding mistakes and achieving success.
What steps must be taken before internationalisation itself for it to be successful?
First, market analysis . Before you go international, conduct a thorough analysis of your target market. Understand the culture, market trends, customer preferences and competitors. Make sure there is demand for your product or service in that market – check if you have so-called “market intelligence” – Product-Market-Fit (PMF).
Secondly, business plan. Create a detailed business plan that includes objectives, strategy, timeline and budget. It is also worth including a risk analysis, with legal, cultural and political aspects.
Third, the form of internationalization. Consider what form you want to take. For innovative products, the most common options include: