The Dedmorozim Foundation annually includes in its "Calendar of Miracles" many companies that regularly donate part of their sales revenues, or hold one-time events, or participate in corporate donor events. These initiatives not only help those in need, but also form a positive image of the company.
Media coverage of these events can also attract new customers. In addition, participation in charity can serve as an additional motivation for employees, allowing them to be proud of the fact that they work for an organization that does good deeds.
Storytelling
How to tell about charity projects so that they become part of a loyalty program?
Veterinary clinic "Klyk" launched the project "Lucy's whatsapp number australia House" aimed at helping disabled animals. Within its framework, the company cooperates with shelters on special terms and sells souvenirs, part of the proceeds of which go to charity. The project is based on the story of the cat Lyucy, who suffered a spinal injury and was saved by the clinic.
Storytelling
Source: shutterstock.com
He continues to live in her office. The cat has become a symbol of the charity program and blogs about his stories, starting with the very first one. This gives clients the opportunity to help animals and receive high-quality medical services. For the clinic, the benefits include creating a unique donor base and using the blood bank to treat its patients.
Gamified loyalty programs
Analysis of practice shows that gamification can be applied to almost any process, including accumulation. For example, with the help of sports trackers.
An example is the "Activity" savings account at Alfa-Bank (the program was discontinued in 2018). Its essence was the daily transfer of funds from the client's current account to "Activity" based on data from a sports tracker. A person could choose the account parameters and determine the cost of each meter (from 1 to 50 kopecks). The bank charged 0.1% on the balance every month. Funds could be withdrawn without restrictions.
Closed club
A program like this can be effective if the product is hard to find (for example, tickets to popular events).
In 2016, the Perm Opera and Ballet Theatre launched a free public school of cultural education, "Laboratory of the Modern Spectator", uniting all the theatre's development projects. The program covers two areas. One is lectures and creative meetings with experts in the field of art, admission to which is free upon prior registration.
Others are events dedicated to specific performances that require a ticket. In 2019, regular participants of the "Modern Spectator Laboratory", as well as patrons and partners of the theater, were given the opportunity to participate in the pre-sale of tickets for the Diaghilev Festival events. A week before the official start, they were able to buy them.
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Additional methods to increase customer loyalty
To gain the trust of the buyer, the company must demonstrate in practice that its main goal is to care for the consumer and help him.
SMS, letters, messages in messenger
Email newsletters help remind about yourself, inform about discounts, sales. For letters to be read, they must contain useful or pleasant information. Maintaining interest in the brand is possible through answers to questions about products, recommendations for their use and simply interesting stories.
Page in popular social networks
Pages or groups in social networks provide the opportunity to directly communicate with the target audience and promptly deal with negative reviews. Using special services, you can quickly respond to any negative feedback, regardless of the source of its appearance.
Individual approach
Personalized mailings that take into account the interests and hobbies of the client, offering individual conditions require more time, but give a more significant result. This helps to influence the emotional component of loyalty.
Puzzles, rebuses and prizes
Adults willingly participate in quests and solve problems. Receiving a bonus as a reward increases the client's sense of self-importance. He will associate this pleasant feeling with your comp