What do your customers need?

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After making a telemarketing call, be sure to provide feedback within the company .

The reason for this is to connect it to the next sales activity.

Telemarketing is not a case of "it's over if you get an appointment, and it's over if you don't."

Regardless of the outcome, sharing information within the company can help you and other sales staff when making telemarketing calls.

Be sure to provide feedback such as the name, department, and position of the person who answered the phone, as well as the business, needs, and competitors of the company that called.

Three reasons why telemarketing sales fail
Here are three main reasons why telemarketing fails :

Reason 1: Low number of telemarketers
One reason why it is difficult to secure appointments through telemarketing is that you are making too few calls .

In the first place, telemarketing involves making 100 calls and only being able to secure one or two appointments.

The fewer calls you make, the lower your success rate.

If you're worried that things aren't going well, try to make an effort to just keep making phone calls, with the attitude that "if you make enough calls, you'll eventually hit something."

Reason 2: Lack of preparation
One reason for failure in telemarketing could be a lack of preparation .

As explained in the section on creating a customer list above, make sure you have done sufficient preliminary research as described below.

Do your products and services match their needs?
Are your products or services inferior to those of your competitors?
Reason 3: Way of speaking
Telemarketing can sometimes fail due to the fusion database way the salesperson speaks .

The person in charge at the other company is also human, so it's only natural that they will judge you based on your tone of voice and the manner in which you speak, unless they can see your face.

People who receive telemarketing tend to be wary unless the offer is something they are extremely interested in.

On top of that, if they speak to you in a way that makes you feel uncomfortable, there's no way you'll be able to get an appointment.

When making telemarketing calls, be sure to pay attention to the following points:

Isn't the conversation one-sided?