Amul Mission Statement

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Over the years, Amul introduced a range of dairy products that became household favourites. In the 1970s, Amul Butter made its debut and soon became a staple in Indian households. Further expanding its product portfolio, Amul entered the ice cream market in 1970. The Amul range of ice cream products gained considerable popularity due to its quality and competitive pricing.

In 1998, the cooperative made history by becoming the first Indian company to sponsor a sporting event. It partnered with the Indian cricket team for the Test series against Australia, marking the beginning of Amul's association with sports sponsorship. Amul's success continued to grow and in 2006, the company achieved a remarkable milestone by acquiring over a billion litres of milk in a single year.

This achievement cemented its position as one of the largest milk cooperatives in the bahamas phone number data world. By 2012, Amul had become the largest food brand in India by annual turnover, surpassing the multinational companies operating in the country.

Who owns Amul
Amul is owned by a federation of milk producers in Gujarat, India. The milk producers are organized into village-level cooperatives, which form district-level and state-level cooperative organizations. These cooperatives collectively own and control the Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), the apex marketing body responsible for marketing Amul branded dairy products.


Amul Mission Statement - Amul Business Model
Amul's mission is “to strive to meet the taste and nutritional needs of the world's customer through marketing excellence by its dedicated team.”