rate is not as high as online measures.

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To hold a successful seminar or workshop, it takes a lot of time and effort to plan, arrange for speakers, prepare the venue, etc. If the number of participants is lower than expected, the cost-effectiveness of the event may decrease. In addition, advertising to attract visitors is essential.

Telemarketing (telesales)
Telemarketing (telesales) is a method of directly calling potential customers to introduce products and services. You can answer their questions and resolve their doubts immediately, so depending on how the conversation goes, you may be able to secure a business meeting right away.

The disadvantage of telemarketing is that it requires human resources. There are also increasing cases of outsourcing the calling process. Also, in recent years, many people are reluctant to make phone calls, and calls may be rejected without being answered.

Cold calling
This is a sales technique in which you visit an office or store directly without a prior appointment to introduce your products or services. It is a classic approach, but it is particularly effective for locally based businesses and for specific industries and customer groups that are difficult to approach online.

While visiting customers directly offers the chance to generate immediate sales opportunities, it also entails high costs, such as travel expenses and personnel costs for salespeople. In addition, success depends heavily on the skills of the salespeople.

Direct mail (DM)
Promotional materials such as iceland whatsapp number database letters, brochures, and catalogs are sent directly to target customers and potential customers. In addition to an attractive design and catchy copy, it is necessary to provide benefits and information that will motivate the recipient to take action. By using a specific URL or promotion code, you can measure the effectiveness.

The downside is that it requires initial investment costs, such as printing and postage. It is a classic marketing method.

Outdoor/Transport Advertising (OOH)
Out-of-Home advertising (OOH) refers to advertising displayed on billboards, digital signage, transportation, and outdoor public spaces around town. It is suitable for broad awareness and branding because it catches the eye of many people, but by installing a QR code, it is also possible to direct people directly to a website. In addition, by posting in a specific location or space, it is possible to narrow down the target to some extent. The
disadvantage is that advertising space in busy places and major transportation is very expensive, and the initial investment and maintenance costs tend to be high.