Foreign trade business development letters refer to business emails sent by sales representatives to potential customers in order to introduce the company's products to them and strive for sales opportunities. Such emails usually cover the following aspects.
1. Explain the source of customer information
Normally, sales representatives will send emails after obtaining the contact information of foreign trade customers. If you introduce the product directly without stating the source of the customer information, it may leave an abrupt impression on foreign trade customers. Therefore, when writing a customer development letter, it is best to clearly state the way to obtain the customer's contact information. For example, it may be obtained through the commercial counselor's guatemala whatsapp resource office of the embassy abroad, chamber of commerce, business office, bank, third-party company introduction, etc., or it may be obtained from company directories, various media advertisements, the Internet, or even met at trade fairs and exhibitions, or obtained during market research. The following expressions can be used to explain the source of foreign trade customer information:
1. We learned from the Commercial Counselor's Office of our Embassy in your country that you are interested in Chinese handicraft.
2. Mr. Bowins, Head of Arcolite Electric AG has recommended you to us as a leading importer in Korea of lightweight batteries for vehicles.
3. We have obtained your name and address from the Internet.
4. Our market survey showed that you are the largest importer of cases and bags in Egypt.
5. I am pleased that I have met you in Guangdong Trade Fair last month. This is why today I am able to write to you for introduction of our products.
2. State the purpose of the email