Director of Promo Expert
Posted: Wed Jan 22, 2025 6:45 am
Visitors can come to different pages of the site. Let's consider the main options.
Home page
The main page answers the questions:
where did I end up;
what they offer me and why I should buy here;
where they are located is important for offline companies.
If the visitor does not receive an answer to these questions within the first 3 seconds, then most likely you will lose him.
When a visitor immediately (almost immediately) closes the site, you get a refusal. When there are many refusals, search engines lower the rating of your resource. You get less traffic. And here the dependence is simple: less traffic → fewer applications → fewer sales → less income → less profit → sadder wife. However, this is not about that
Example of bounce rate. The better the page is designed, the lower the bounce rate.
Evgeniy Letov
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First screen
It is better to place a photo of a product or enterprise on fusion phone number data first screen of the site. The photo can be darkened and a title can be placed on top. The title gives the user a simple and clear description of what the enterprise does. Explains why it is worth buying from you. If you have a well-developed USP, the reader should understand it from the title.
Main page of the Promo Expert website. First screen: video sequence, title, advantages and target action button
For a company website, a bright, contrasting button with a call to action should be placed on the first screen. For an online store, a transition to the catalog is important.
Cap
The header complements the main information and helps navigate the site. It is good when the header is firmly fixed.
Home page
The main page answers the questions:
where did I end up;
what they offer me and why I should buy here;
where they are located is important for offline companies.
If the visitor does not receive an answer to these questions within the first 3 seconds, then most likely you will lose him.
When a visitor immediately (almost immediately) closes the site, you get a refusal. When there are many refusals, search engines lower the rating of your resource. You get less traffic. And here the dependence is simple: less traffic → fewer applications → fewer sales → less income → less profit → sadder wife. However, this is not about that
Example of bounce rate. The better the page is designed, the lower the bounce rate.
Evgeniy Letov
Subscribe to a useful newsletter
Once a week I will send you materials on internet marketing: cases, expert articles, checklists and instructions, invitations to webinars, reviews of Friday humor.
your name
Your e-mail *
By clicking the button, you agree to the personal data processing policy
First screen
It is better to place a photo of a product or enterprise on fusion phone number data first screen of the site. The photo can be darkened and a title can be placed on top. The title gives the user a simple and clear description of what the enterprise does. Explains why it is worth buying from you. If you have a well-developed USP, the reader should understand it from the title.
Main page of the Promo Expert website. First screen: video sequence, title, advantages and target action button
For a company website, a bright, contrasting button with a call to action should be placed on the first screen. For an online store, a transition to the catalog is important.
Cap
The header complements the main information and helps navigate the site. It is good when the header is firmly fixed.