Visitors can come to different pages of the site. Let's consider the main options.
Home page
The main page answers the questions:
where did I end up;
what they offer me and why I should buy here;
where they are located is important for offline companies.
If the visitor does not receive an answer to these questions within the first 3 seconds, then most likely you will lose him.
When a visitor immediately (almost immediately) closes the site, you get a refusal. When there are many refusals, search engines lower the rating of your resource. You get less traffic. And here the dependence is simple: less traffic → fewer applications → fewer sales → less income → less profit → sadder wife. However, this is not about that
Example of bounce rate. The better the page is designed, the lower the bounce rate.
Evgeniy Letov
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First screen
It is better to place a photo of a product or enterprise on fusion phone number data first screen of the site. The photo can be darkened and a title can be placed on top. The title gives the user a simple and clear description of what the enterprise does. Explains why it is worth buying from you. If you have a well-developed USP, the reader should understand it from the title.
Main page of the Promo Expert website. First screen: video sequence, title, advantages and target action button
For a company website, a bright, contrasting button with a call to action should be placed on the first screen. For an online store, a transition to the catalog is important.
Cap
The header complements the main information and helps navigate the site. It is good when the header is firmly fixed.