Businesses and marketers are all using videos to grab consumers' attention. No platform is spared. We see video content dominating all social media platforms. Today, there is more video to watch than ever before. With so much content available online, marketers are finding it easier to attract
The age-old concept of publishing key content prominently or above the fold of the newspaper is still relevant, but some argue that it no longer matters where the video content is placed.
Let's make one important point clear: search engine algorithms do phone numbers in the philippines not have a clear preference for where to place the video, so the decision should be based on the type of video used and the user experience.
If a visitor is primarily visiting the page to watch the video, scrolling down the page will simply force them to leave the website.
For example, always place visual content such as a whiteboard animation video early on the page. This is because whiteboard animation videos are better at explaining technical and important topics. It is easier for you to captivate the audience with a 3-minute whiteboard video than with a 2500-word blog post.
Video content is the star of the page. It is placed early and prominently on the page. Preferably above the fold or in a conspicuous place that encourages the visitor to play the video.
However, if a video only supports another – a more important video – on the page; if the purpose is to support and increase the value of the first video, but does not add much value on its own, it is acceptable not to place the video at the top of the page.
In the end, let the purpose of the video dictate its position. You can use website analytics tools to collect a range of information about viewers, CTR or watch time. If the video aims to engage and convert, highlight the content by positioning it early on the page.