All employees have the mindset
Posted: Tue Jan 21, 2025 10:11 am
We want to deliver happiness to our customers through the experience of using the product, so being able to do things this quickly is a great thing. Matsuoka : "The happiness that comes from using the product" relates to the purpose we discussed earlier. Osugi : That's right. I-ne has a mission of "We are Social Beauty Innovators for Chain of Happiness" (We will continue to challenge ourselves to create a society filled with chains of happiness in beautiful and innovative ways) .
Of "understanding the needs of consumers, creating products that create happy experiences, and at the same time developing social brands that have a positive impact on society." For example, YOLU is not just a nighttime iran whatsapp number data hair care product; it aims to support the busy lifestyles of modern people and improve their quality of life. Matsuoka : So having a social product perspective creates empathy among users, which also contributes to word-of-mouth. The most important thing is the package design that reflects the brand's worldview Matsuoka : I think one of I-ne's characteristics is that it doesn't use TV commercials very often.
In that case, the touch points with consumers will be the web, web LP, in-store, and SNS, but which of these is the most important element? Osuga : All of these are important touch points, but we place particular emphasis on product packaging. I-ne has a large offline sales base, so we design our packaging with an emphasis on how consumers feel when they see the product packaging and attention stickers (POP stickers). Matsuoka : The YOLU packaging has a consistent level of clarity, from the design to the copywork.
Of "understanding the needs of consumers, creating products that create happy experiences, and at the same time developing social brands that have a positive impact on society." For example, YOLU is not just a nighttime iran whatsapp number data hair care product; it aims to support the busy lifestyles of modern people and improve their quality of life. Matsuoka : So having a social product perspective creates empathy among users, which also contributes to word-of-mouth. The most important thing is the package design that reflects the brand's worldview Matsuoka : I think one of I-ne's characteristics is that it doesn't use TV commercials very often.
In that case, the touch points with consumers will be the web, web LP, in-store, and SNS, but which of these is the most important element? Osuga : All of these are important touch points, but we place particular emphasis on product packaging. I-ne has a large offline sales base, so we design our packaging with an emphasis on how consumers feel when they see the product packaging and attention stickers (POP stickers). Matsuoka : The YOLU packaging has a consistent level of clarity, from the design to the copywork.