All employees have the mindset

[md.a.z.i.z.ulha.kim4]

We want to deliver happiness to our customers through the experience of using the product, so being able to do things this quickly is a great thing. Matsuoka : "The happiness that comes from using the product" relates to the purpose we discussed earlier. Osugi : That's right. I-ne has a mission of "We are Social Beauty Innovators for Chain of Happiness" (We will continue to challenge ourselves to create a society filled with chains of happiness in beautiful and innovative ways) .


Of "understanding the needs of consumers, creating products that create happy experiences, and at the same time developing social brands that have a positive impact on society." For example, YOLU is not just a nighttime iran whatsapp number data hair care product; it aims to support the busy lifestyles of modern people and improve their quality of life. Matsuoka : So having a social product perspective creates empathy among users, which also contributes to word-of-mouth. The most important thing is the package design that reflects the brand's worldview Matsuoka : I think one of I-ne's characteristics is that it doesn't use TV commercials very often.


In that case, the touch points with consumers will be the web, web LP, in-store, and SNS, but which of these is the most important element? Osuga : All of these are important touch points, but we place particular emphasis on product packaging. I-ne has a large offline sales base, so we design our packaging with an emphasis on how consumers feel when they see the product packaging and attention stickers (POP stickers). Matsuoka : The YOLU packaging has a consistent level of clarity, from the design to the copywork.