went to the course page,
trying to leave the site,
spent more than 2 minutes on the site and did not leave a request.
You can set up message chains in the chatbot so that it can conduct a dialogue with the user without the need for a manager.
There are several reasons for companies to use them:
Interactivity. The chatbot can answer questions, send useful materials and send the user a questionnaire. It responds to messages in a more human language and can support a dialogue.
Chatbots help establish communication in a convenient place for the user. In the era of disabled notifications, this is the channel in the messenger that is unlikely to be marked as spam.
To personalize messages in messengers, use:
Personality for the bot. A chatbot that differs from standard impersonal list of algeria cell phone number assistants will attract more attention. Companies often make a person who matches the ICP (ideal customer profile) the bot's avatar to be closer to the user. You can also add reactions to the bot in response to sending popular emoji, visuals (pictures, GIFs) and use the slang of the target audience. All these are examples of interactive marketing , which allows you to influence retention and the number of applications.
Voice personalization. Implementing voice assistants requires more investment, but is often more convenient for users who prefer conversation.
Expanding conversation topics. Since the chatbot collects data about the user's purchases and their reactions to messages, it can also chat on abstract topics - discuss the weather or the latest Euro match. This way, you can build a closer relationship with the user.
Example of a message from a Telegram bot
This Telegram Bot Helps Collect Contacts for Pre-Registration on Online Courses
Email Marketing
Despite the development of instant messengers, email newsletters remain one of the most effective conversion channels, reaching 85% of users . It allows sending more visual information than SMS, and the cost of attracting is considered conditionally free.
In addition to the usual personalization such as personal appeals, more complex systems are also being developed in this channel:
Trigger scenarios. A pre-built chain of messages includes different branches of development of events. For example, it sends a letter with a promo code if the user has applied the previous one and adjusts the content of communications depending on the "branch" the user has taken.
Control over the frequency of mailings. Depending on previous openings and clicks inside letters, the system automatically selects a frequency of sending messages that is comfortable for the user. This reduces the number of unsubscribes, increases the open rate of letters, click rate (the number of people who clicked on the link in the letter to the total number of successfully sent messages) and RPE (revenue from email).
Dynamic emails with embedded page technology. The technology allows people to interact with the email as with a website, without leaving the email. You can scroll through pages in the email, fill out forms.
Example of a trigger letter in Carrot quest
If the user did not place an order after the first letter, another one was automatically sent to him 2 days later - with the same selection of products. The third letter was sent 2 days later according to the same logic.
Triggered email newsletters about abandoned carts brought in 138 orders and 1.1 million rubles in revenue in three months .
Authentica.love's first abandoned cart trigger email
-
- Posts: 245
- Joined: Sun Dec 22, 2024 3:55 am