The results? Using LinkedIn

[Liton120@]

” Julie Huval, Head of Marketing — Beck Technology When used properly, LinkedIn Sales Navigator’s detailed data and access to leads empower social selling and outreach. If you’re following an account-based sales strategy, where meeting customers at different stages of the buying journey is a must, it’s an invaluable tool to have. This was the case for New Horizons, a leader in learning solutions. After cold calling stopped being an effective tactic for their sales team, they decided to fine-tune and add a social touch to their outreach.

Sales Navigator, sales reps gained 1.7M worth of opportunities in 6 months, a 57% close rate, and $1M in revenue. In fact, social selling was so effective that it’s been carved into the conclusion france email database of every sales rep’s daily routine. “We’ve coined the term ‘Social Hour’ where reps spend from 4pm to 5pm every day identifying 10 leads on LinkedIn, spending 3 minutes on each profile to learn about the person and then reach out.




” Tynan Fischer, COO, New Horizons In the Leadfeeder app, one way to do this is to download a custom feed of visitors to your site (ideally for visitors to your product page) as a CSV. cold connections linkedin mikes feed Then, upload the file into Linkedin’s match audiences platform. cold-connection-linkedin-audience Now you can retarget those visitors to restart a conversation and send tailored sales messages. When these visitors return to your site, Leadfeeder will also let you know that they’ve come from your LinkedIn retargeting campaign.