generate_lead Inquiry form submission

[shaownhasan]

purchase Purchase complete
refund Execute refund
The above are just examples, and you don't need to implement all of them. Combine what you need according to your needs.

4 Recommended E-commerce Event Setups
There are many events you can implement, but by setting up the following four you general manager email lists can measure the general flow of purchasing behavior.

view_item (product display)
add_to_cart (adding product to cart)
begin_checkout (begin purchase procedure)
purchase
You need to migrate from UA to GA4.
Some of the UA event names and parameters have been changed. Therefore, they cannot be used for GA4 measurement as is. Even if you have already set them in UA, you will need to add and set the new events and parameters in GA4.

The following article provides a detailed explanation of the transition to GA4. Please refer to it.

※Reference: Do it now! Easy-to-understand explanation of migration procedure to GA4 with screenshots