Discover how to increase your brand's potential on social media and check out 5 practical strategies to capture contacts and expand your audience with RD Station Marketing.
Thinking about strategies, producing content, posting, managing relationships and even monitoring metrics. Taking care of social media is not an easy task and often becomes exhausting due to the amount of operational and repetitive actions.
That's why Marketing Automation has also come to social networks, allowing you to create mass actions in a completely automatic way.
In addition to making routines easier, it also allows professionals and companies to focus on what is essential for the brand – content strategies or increasing sales.
And if you came here to innovate and organize your day-to-day sri lanka whatsapp data social media, in this article you will learn 5 Marketing Automation strategies to adopt in your business and profiles. Check it out!
5 Strategies with Marketing Automation for Social Media
See what you can put in motion!
1. Scheduling posts
The true engine of opportunities on social media begins with the content strategy. When well defined and designed, it serves to sustain and support brands' actions, bringing them closer and engaging them with high frequency.
To do this, you need to be organized to make your social media actions regular and consistent. Imagine waiting for results by posting every now and then?
This is where scheduling posts comes into play. By structuring a publishing calendar, you will be able to manage new posts and optimize posting times, automating the function of publishing on all social networks.
2. Paid media
One of the obstacles to investing in paid media strategies is often due to the lack of knowledge about how to set up campaigns. It is increasingly common for companies to assign a single professional to the role or even pay freelancers to fulfill the demand.
What many people still don't know is that the possibility of doing this even without advanced knowledge has become increasingly accessible, thanks to Marketing Automation.
In RD Station Marketing, you simply integrate your accounts with social networks, create the post and schedule the publication — then define the budget available in the Facebook account.
3. Facebook Lead Ads
Facebook Lead Ads has become a fundamental strategy for capturing contacts on the network.
By offering ease and greater convenience, users targeted by the campaign can convert instantly using their own account data.
This reduces bounce rates and helps expand your audience — without them having to leave their Facebook timeline.
The tip, above all, is to pay attention to the desired audience. Because it has a higher CPC (cost per Lead) value, it requires assertive segmentation to avoid compromising results.
4. Bio Link
More than just sharing links, the page created for addresses in the bio is one of the main destination points for audiences.
It is through this resource that people interact with the company on proprietary channels and easily reach the main points of contact.
Using free platforms can make navigation difficult and limit the features of this page. That's why many companies have started to customize their Bio Link and have found what they need in Marketing Automation.
This made it possible to create layouts that reflected the brand's image and monitor the behavior of the public that arrived via social media.
And here's a tip: one of the great benefits of this strategy is having a proprietary and fully monitored channel to combine conversion and Inbound Marketing strategies.
5. Channel analysis
Imagine knowing what each social network does for your digital presence and which channel brings the most opportunities?
There is no denying the variety of resources behind social networks, and as a result, we have more and more different metrics and indicators. As such, it is common not to know what to monitor or what the main rates are for each social network.