Over the past few weeks, SEOs across the web have reported high volatility in their website traffic and unstable SERP activity. In other words, it looks like a new major Google algorithm update is coming.
The questions here are: Will Google officially announce an update soon? What are the signs that speculations about an update may or may not be true? How can you track potential updates?
In this article, we will discuss the rumors of a possible new major update from Google.
We’ll look at some signs SEOs should be aware of to identify potential updates and adapt their strategies. With this information, we’ll be able to mitigate potential negative impacts on traffic and keyword rankings.
Are there more Core Updates coming?
We’ve barely recovered from the impacts of Google’s last core luxembourg whatsapp data update and we’re already anticipating another one? You may remember the April core update and how it impacted traffic for many websites.
At the time, Diana Martins (SEO planner at Rock) said that the content impacted by the most recent update suggested trends and tools that would be obsolete in 2023. Content like “marketing paths in 2022” or “social media trends in 2022”, you know?
The colleague reported an impact of close to 12% on Rock's blog traffic.
SEO updates have been made and now, three months later, traffic on several websites appears to be experiencing high volatility. This behavior is similar to what we see during Google's Core Update.
According to Google reports, the volatility of the April update lasted 13 days and 2 hours. The September 2022 update lasted 14 days.
At the time of writing, Semrush's volatility sensor is showing a high level since July 14. If the period of this volatility is in line with the average of other releases, we can expect a statement from Google later this week.
Glen Gabe's (president of G-Squared Interactive LLC) post on LinkedIn is in line with Rafael Simões' report:
“As I researched more volatility this week, I’m seeing an increase in many sites that went down during previous core updates (but not just one type of update). For example, previous downtimes due to core updates, revision updates, HCUs, and even spam updates. Google is working on something big.”