Step 4. Write the text of the guide

[jakariabd@]

Add an interactive element, such as a form to download a PDF version of the guide or a survey.
creating guides
The text is the heart of your guide. Follow these guidelines:
Use the language of your audience. If you are writing for beginners, avoid complex terms. For professionals, on the contrary, use deeper analytics.
Examples and cases. Real stories help to better understand the material.
Short paragraphs. Nobody likes reading "walls" of text.
Example text for a guide:
Bad example: "Creating a marketing strategy involves many steps, including competitor analysis, audience segmentation, and defining KPIs."
A good example: "Start by analyzing your competitors. list of turkey whatsapp phone numbers See what they do well and what they can improve. This will help you find your strengths."
Recommendation:
Fact: Guides with added cases receive 40% more interactions.
creating guides
Step 5. Add visual elements
Visualization makes information easier to understand. Here's what to include:
Screenshots. Show the process step by step.
Infographics: Display complex data visually.
Graphs: Use these to show your research results.
Helpful tip:
Optimize your images - large files can slow down your page loading time.
Recommendation:
Example: A guide with infographics gets 45% more bookmarks.
creating guides
Step 6. Promote your guide
Creating a guide is only half the job. To make it useful, you need to promote it:
SEO: Write meta description, include keywords in titles.
Social networks. Create a post with an attractive description of the guide.
Email newsletters. Send the guide to your base.
Collaborations. Reach out to partners for cross-promotion.
Lifehack:
Use built-in buttons for quick sharing on social networks.
creating guides
Additional useful blocks
Mistakes to avoid:
Information overload without structure.
Lack of practical benefit.
Poor optimization for mobile devices.
Using low quality images.
Lack of a clear call to action.
Interesting fact:
According to BuzzSumo, "How to" guides get 23% more shares on average.
Practical exercise:
Assignment for the reader: Try creating a template structure for your company's guide.
creating guides
Final recommendations
Clearly define the purpose of the guide.
Use a unique approach and data.
Add visualization.
Promote content across all platforms.
Create guides that solve real problems and your audience will become your biggest supporter!