Personal interests : Analyze individual customer interests, such as preferences and lifestyles. For example, in a clothing e-commerce, you can identify customers interested in a specific product and send campaigns focused on that item.
Purchase History : Offering discounts on products that customers have already purchased or visited on your website can help drive future purchases.
Keep contact lists clean
To maximize the success of a campaign, make sure your contacts are up to date . indonesia phone number sample This means removing any contacts that have bounced or unsubscribed from your database , a process that can be managed automatically with tools like MDirector.
In order to send mass emails it is necessary to have an updated database.Take care of your reputation as a sender
Sender authenticity is key to getting emails to the inbox instead of spam. Use a trusted domain , such as [email protected], and set up authentications like SPF and DKIM.
With MDirector you can customize the sender with a domain [email protected] to improve deliverability. The tool also includes the Antispam Test option , which will help you determine if your email meets security requirements.
authentication with SPF
In every email you send, focus on providing value. Purely salesy messages are often less effective; instead, offer relevant content such as helpful tips, product updates, and exclusive discounts.
Visual Design : Use themed templates to ensure a simple yet captivating design.
Personalization : Tailoring content to customer interests increases the likelihood that emails will be well received.
Set an appropriate sending frequency
Determining a balanced frequency is crucial to avoid the perception of spam. The optimal frequency will depend on your followers and the content of your messages. Test to adjust this frequency based on the results obtained.
Run tests to optimize your emails
Develop A/B tests for key elements such as subject lines, CTAs, or images . Tools like MDirector allow you to perform these tests and analyze your campaign metrics for continuous improvement.